FINNY Raises $17 Million Series A for AI Platform Automating Financial Advisor Lead Generation After 50x Revenue Growth

FINNY, an AI-powered prospecting platform for financial advisors, closed a $17 million Series A funding round led by Venrock on December 26, following 50x revenue growth since January 2025. The investment brings total funding to over $20 million in less than a year and validates market demand for automated solutions addressing wealth management's persistent organic growth challenge as the industry shifts away from merger-focused expansion strategies.

The platform automates client acquisition for registered investment advisors (RIAs) who cite insufficient time and support as major growth barriers. FINNY's proprietary F-Score matching engine analyzes thousands of data points including career changes and liquidity events to identify high-intent prospects experiencing "money-in-motion" signals, generating an average of $7.7 million in new client assets per advisor annually at near-zero customer acquisition cost.

The timing proves strategic as wealth management undergoes fundamental business model transformation. After a decade dominated by merger and acquisition consolidation, the industry is refocusing on scalable organic growth as M&A multiples have compressed and viable acquisition targets have diminished. This pivot creates urgent demand for technology enabling advisors to efficiently acquire clients without proportional headcount increases.

Traditional advisor prospecting relies on manual networking, referrals, and time-intensive relationship building that scales poorly. Top advisors spend disproportionate time on business development rather than client service, creating capacity constraints that limit growth regardless of market demand. FINNY's automation targets this bottleneck by handling identification, prioritization, and initial outreach workflows that previously consumed advisor bandwidth.

The platform's rapid adoption suggests advisors recognize automation necessity rather than viewing it as optional efficiency enhancement. More than 400 firms currently use FINNY's latest version, representing acceleration beyond early adopter segments into mainstream wealth management adoption patterns typically requiring years to achieve.

FINNY's core differentiation lies in its proprietary data intelligence identifying prospects at optimal engagement moments. The F-Score algorithm synthesizes employment changes, real estate transactions, business exits, inheritance events, and other triggers indicating individuals have liquid assets requiring professional management and active mindset toward financial planning decisions.

This signal-based targeting contrasts with traditional demographic or net worth filtering that identifies prospects possessing wealth without indicating readiness to engage advisors. Money-in-motion timing dramatically improves conversion rates by reaching individuals when financial complexity and asset allocation decisions feel urgent rather than attempting to convince satisfied investors to switch advisors.

The platform integrates outreach across email, LinkedIn, and other engagement channels, maintaining conversation continuity as prospects respond through different mediums. This omnichannel approach mirrors how high-net-worth individuals prefer communicating across contexts rather than expecting single-channel engagement.

The funding attracted strategic participation from former Vanguard chairman William McNabb, Activant, and Altruist founder Jason Wenk alongside continued backing from Y Combinator and Maple VC. McNabb's involvement signals traditional wealth management leadership recognizing automation imperative rather than viewing AI prospecting as fringe innovation.

Altruist, a rapidly growing RIA custodian, provides distribution partnership potential where integration into Altruist's ecosystem would embed automated prospecting into advisors' existing workflows rather than requiring separate tool adoption.

Proceeds will fund engineering and product team expansion to deepen automation capabilities while expanding workflow coverage to more prospecting stages currently requiring human intervention. Go-to-market investment will support scaling beyond the current 400-firm customer base toward broader RIA market penetration among approximately 15,000 firms managing trillions in client assets.

The 50x revenue growth validates product-market fit at current pricing. However, sustained growth requires demonstrating consistent client asset generation across diverse advisor profiles rather than exceptional performance among motivated early adopters.