Flam Raises $40M for AI-Powered Interactive Video

Flam, a San Francisco-based startup building AI infrastructure for interactive video and 3D content, raised $40 million in Series B funding led by QED Investors, with participation from Claypond Capital, Australian Gulf Capital, the SRK Family Office, and angel investors including Datadog CEO Olivier Pomel, according to SiliconANGLE's reporting on the round. Existing investors RTP Global and Dovetail also participated.

Flam's proprietary AI infrastructure enables creators to generate interactive videos, real-time three-dimensional experiences, and hyper-real visual agents dynamically, delivering highly engaging content to audiences at any moment, according to SiliconANGLE's reporting. Founder and CEO Shourya Agarwal framed the company's core thesis directly: "Content has moved in waves, from text to images to video, and every wave flowed one way, creator to viewer. We think interactive is the next default for the internet," according to Silicon Valley Daily's reporting on the announcement. "The demand was always there. The technology wasn't. We have made interactivity effortless to build and deploy at enterprise scale."

Flam's product suite spans several genuinely distinct technical formats, according to GamesBeat's detailed reporting on the round. Flicks are interactive videos that switch person, product, or scene mid-playback using a patented compression algorithm, delivered at 50 milliseconds time-to-first-buffer. Airboards are high-fidelity 3D content accessible through a camera interface with touch, voice, and haptic feedback, loading in 300 milliseconds with no app installation required. Visual Agents are human-like characters capable of holding conversations and taking agentic actions, functioning more like a video call than a traditional chat window. Flam holds more than 15 patents across these formats.

Flam at a Glance

Despite officially describing itself as having operated in stealth mode until now, Flam has built genuinely impressive commercial traction. The company signed more than 100 enterprise customers over the past year and a half, including Google, and claims to be fast approaching $100 million in annualized recurring revenue, a target it hopes to reach next year, according to SiliconANGLE's reporting. Customers use the platform across marketing, product visualization, learning and development, entertainment, fan engagement, customer support, and sales, according to GamesBeat's reporting.

QED Investors Managing Partner Nigel Morris was direct about why previous attempts at building genuinely interactive content experiences have historically fallen short. "Many startups have tried to deliver truly interactive content experiences in the past and failed. The pattern has always been the same: compelling demos that never scale," according to SiliconANGLE's reporting on his comments, framing Flam's specific technical infrastructure as solving that scalability gap directly, rather than simply producing another impressive but ultimately unscalable demonstration.

The new capital will support ongoing research and development, expand Flam's broader product suite, help create new "flams" specifically, and grow the company's sales operations, according to SiliconANGLE's reporting. Ultimately, Flam hopes this round positions the company to build the foundational infrastructure layer for every brand to create and share interactive content, connecting to the broader wave of AI-native content and creative infrastructure investment we've tracked closely this year.

Flam's raise is worth understanding for any business in marketing, advertising, or brand experience evaluating how AI-generated interactive content is moving from novelty demonstrations toward genuine enterprise-scale deployment, given the company's disclosed customer roster spanning major brands like Google, State Farm, and Diageo across genuinely varied use cases.

For businesses in content creation, media, or customer engagement technology specifically, Flam's specific product architecture, distinct formats for video switching, 3D interaction, and conversational visual agents, offers a useful reference point for understanding how interactive AI content platforms are being architected for real enterprise scalability rather than one-off creative demonstrations.

What does Flam's AI platform actually build?
Flam builds AI infrastructure that lets creators generate interactive videos, real-time 3D experiences, and conversational visual agents, delivered dynamically to audiences without requiring app installation.

How much funding has Flam raised in total?
Flam raised $40 million in this Series B round, bringing the company's total funding to approximately $62 million, following an earlier $14 million Series A round in May 2025.

How much commercial traction has Flam actually achieved?
Flam has signed more than 100 enterprise customers over the past year and a half, including Google, State Farm, and Diageo, and says it is approaching $100 million in annualized recurring revenue, a target it aims to reach within the next year.

Flam raised $40 million in Series B funding led by QED Investors to scale its AI infrastructure platform for interactive video, 3D content, and conversational visual agents, bringing total funding to approximately $62 million. The San Francisco company signed more than 100 enterprise customers over the past year and a half, including Google, State Farm, and Diageo, and says it's approaching $100 million in annualized recurring revenue. QED Managing Partner Nigel Morris framed the investment around Flam solving a scalability problem that has historically doomed prior attempts at interactive content technology, where compelling demos consistently failed to scale into genuine enterprise deployment.