Last Updated: October 18, 2026

Summary: Grok’s pricing changed completely on October 12, 2026. New customers now buy Grok through The X Subscription, which bundles Grok, Cursor and X Premium in five tiers: Free, Plus ($8/month), Premium ($30), Super ($100) and Ultra ($200). Existing SuperGrok subscribers can keep their old plans. The API flagship is now Grok 4.7, at $2 per million input tokens and $6 per million output tokens.
Grok pricing changed shape again in October 2026, and most guides haven’t caught up yet. On October 12, SpaceXAI, the company formerly called xAI, replaced its standalone SuperGrok plans with The X Subscription, a single plan that bundles Grok, the Cursor coding tool and X Premium. That followed a busy year: four older API models retired in May, SuperGrok Plus launched in August, and Grok 4.7 became the new flagship model on September 21. Here’s every real Grok price, from free to Teams to raw API tokens, including the older SuperGrok plans that existing subscribers can still keep. One limitation is worth knowing upfront: xAI’s own pricing page blocks automated checks, so confirm prices on x.ai or grok.com before you subscribe.
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Table of Contents
What is The X Subscription?
The X Subscription is SpaceXAI’s new all-in-one plan, announced October 12, 2026. It combines Grok, the Cursor AI coding tool and X Premium into five tiers, with one shared usage pool that refreshes weekly, per Yahoo Finance. New customers could sign up from October 13, with a global rollout over the following days.
Plan | Monthly price | Usage | What’s included |
|---|---|---|---|
Free | $0 | Limited | Daily Grok access, a starter Cursor allowance and standard X |
Plus | $8 | 1x (baseline) | Grok Chat, Voice, Imagine and Build, Cursor access, Grok API access, a checkmark and fewer ads on X |
Premium | $30 | 4x Plus | Everything in Plus, plus Grok Bot, the latest Grok models, faster chat, AI image and video generation, cloud agents and ad-free X |
Super | $100 | 15x Plus | Everything in Premium, plus priority model access at peak times |
Ultra | $200 | 50x Plus | Everything in Super, plus earliest access to new products and models |
Source: SpaceXAI’s announcement and pricing page, as reported by Tech My Money and Fello AI. Prices are US monthly prices before tax.
SpaceXAI says Premium at $30 covers what SuperGrok, Cursor Pro and X Premium+ previously offered for $90 a month combined. Third-party models in Cursor, such as Claude or GPT, are available on Premium and above but billed separately at API prices. Grok Bot starts at Premium, not Plus.
For most people, Premium is the tier to look at first. SpaceXAI labels it “Most popular” on its pricing page, and it’s the cheapest plan that includes Grok Bot and video generation, priced the same as the old standard SuperGrok plan.
Can you still buy SuperGrok?
Not as a new customer. Since October 12, 2026, SpaceXAI no longer sells standalone SuperGrok, Cursor or X Premium plans to new customers. Their features are now part of The X Subscription.
If you already pay for SuperGrok, nothing changes for now. You keep your plan, price and features. A switch option is rolling out in account billing settings, with a prorated refund for your old plan. SpaceXAI says it expects most customers to switch on their own, and that remaining subscribers will eventually be moved over with advance notice, though it hasn’t set a date.
The SuperGrok plans covered below still matter if you’re an existing subscriber deciding whether to switch. For the bigger picture on Grok’s users and business, see our Grok AI statistics.
What is Grok and why does its pricing work differently?
Grok, built by xAI, works differently from competitors like ChatGPT or Claude in one specific way that shapes its entire pricing structure: real-time access to X and the broader web is baked into every tier, including the free one. That live-data access is the actual product differentiator xAI charges a premium for at the standard SuperGrok tier. It is not a marketing angle layered on top of an otherwise identical chatbot experience.
Understanding what Grok actually is matters before evaluating what it costs, since the pricing structure only makes sense once the underlying product is clear. It’s xAI’s answer to the general-purpose AI assistant category, built by Elon Musk’s company and integrated tightly with the X platform specifically, though it’s also available as a fully standalone product through grok.com without ever touching X directly.
How much does each Grok plan actually cost?
New customers now choose from The X Subscription’s five tiers, from free to $200 a month (see the table above). Existing subscribers can keep the older plans below, which split across two purchase paths. Direct subscriptions through grok.com ran Free, SuperGrok Lite at 10 dollars, SuperGrok at 30 dollars, SuperGrok Plus at 100 dollars and SuperGrok Heavy at 300 dollars, monthly. Separately, X Premium at roughly 8 dollars and X Premium Plus at roughly 40 dollars bundled Grok access with X’s own social features.
Legacy plans (existing subscribers only):
Plan | Monthly price | Annual price | Best for |
|---|---|---|---|
Free | $0 | — | Casual sampling, basic chat |
SuperGrok Lite | $10 | $100 | Light users wanting Imagine access |
SuperGrok | $30 | $300 | Most people who want Grok properly |
SuperGrok Plus | $100 | $1,000 | Heavy daily use, 1080p video |
SuperGrok Heavy | $300 | $3,000 | Maximum capability, multi-agent |
X Premium | ~$8 | — | Casual X users, basic Grok bump |
X Premium+ | ~$40 | — | X users wanting Grok 4 access |
SuperGrok Business (legacy) | $30/seat | $25/seat | Team deployments (now replaced by Teams) |
On the legacy plans, annual billing took a flat discount of roughly 16.7 percent off every paid tier. Lite ran 100 dollars a year, an effective 8.33 dollars monthly. Heavy ran 3,000 dollars a year, an effective 250 dollars monthly. SpaceXAI has not yet published annual prices for The X Subscription.

Grok Individual Pricing Tiers (Oct 2026)
Is xAI really rebranding to SpaceXAI?
Yes. xAI became part of SpaceX in February 2026 and was rebranded as SpaceXAI in mid-2026, while the Grok product name stayed the same. The name is changing again: on October 4, 2026, Elon Musk said SpaceXAI will be renamed SpaceXSI, per Reuters, as reported by The Star. Some recent announcements, including The X Subscription, already appear under the SpaceXSI name.
The name changes themselves don’t change Grok’s prices. They’re worth knowing when cross-referencing sources, since “xAI,” “SpaceXAI” and “SpaceXSI” all refer to the same company. The pricing change that matters is The X Subscription, covered above.
What is SuperGrok Plus and when did it launch?
SuperGrok Plus is the newest tier in the lineup. It landed in August 2026, between standard SuperGrok and SuperGrok Heavy. It exists specifically for people who kept running out of usage on the 30 dollar plan. Jumping straight to 300 dollars didn’t make sense for them, though. At 100 dollars a month, it includes everything in standard SuperGrok. On top of that: 1080p video creation. Meaningfully higher usage limits, across chat, image generation, voice, and coding tools. Faster replies. Priority access, during busy periods.
SuperGrok Plus had a short life as a new plan. Since October 12, 2026, new customers can no longer buy it. Its closest replacement is Super at $100 a month in The X Subscription, which offers 15x the usage of Plus and priority model access at peak times. Existing SuperGrok Plus subscribers can keep their plan for now.
X Premium and X Premium plus deserve a closer look specifically, since the two X-bundled tiers create real, easy-to-miss overlap with the standalone SuperGrok ladder. X Premium at roughly 8 dollars gets a modest bump in Grok usage limits above the free tier, without unlocking Grok 4 or DeepSearch specifically. It’s aimed at casual X users who want slightly better Grok access without a major financial commitment.
X Premium plus at roughly 40 dollars sits in an odd spot on the price ladder: it costs 10 dollars more than standalone SuperGrok at 30 dollars, yet SuperGrok delivers more AI-specific capability, including DeepSearch, Big Brain Mode, Imagine, and a 128K context window, without the ad-free X experience bundled in. For anyone who genuinely wants the best standalone AI experience and doesn’t care about X’s ad-free browsing specifically, SuperGrok is the better deal at a lower price. X Premium plus only makes sense if the ad-free X experience itself carries real, separate value beyond the AI access.
This overlap is exactly what The X Subscription was built to fix. For new customers, X Premium and X Premium Plus are replaced by Plus at $8 and Premium at $30, which bundle X features and Grok in one plan. Premium at $30 now includes ad-free X and full Grok access for 10 dollars less than the old X Premium Plus.
What does Grok’s free tier actually include?
Grok’s free tier is best understood as a sampling tier. It’s not really built for sustained daily use. xAI doesn’t publish an exact number for free-tier limits. Community reports suggest roughly three image generations per day. That’s alongside real-time X and web search access, voice mode, and Connectors. The free tier demonstrates Grok’s distinctive features. Its conversational personality. Its live X integration. All without making a real commitment.
The math on upgrading is fairly direct for anyone doing everyday chat and casual image generation. Under The X Subscription, Premium at $30 covers that workload and is the tier SpaceXAI recommends for new users. It’s also the cheapest tier that includes Grok Bot, xAI’s always-on agent teammates. Plus at $8 adds more Grok usage than Free, but not Grok Bot or video generation. On the legacy plans, standard SuperGrok at 30 dollars was the cheapest tier with Grok Bot.
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How much does the Grok API actually cost?
Grok’s API pricing runs entirely separately from any consumer subscription. It’s billed per token, not as a flat monthly fee. The current flagship is Grok 4.7, released September 21, 2026, replacing Grok 4.6. It costs 2 dollars per million input tokens, 0.50 dollars per million cached input tokens and 6 dollars per million output tokens, for prompts under 200,000 tokens, with a 500,000-token context window. xAI also offers a faster version of Grok 4.7 at 4 dollars input and 12 dollars output, which it has set as the default, per IT Brief. Grok 4.7 is built for long-running agents, coding, research and enterprise work.
Model | Input ($/M tokens) | Output ($/M tokens) | Context window | Notes |
|---|---|---|---|---|
Grok 4.7 (flagship) | $2.00 ($4.00 fast version) | $6.00 ($12.00 fast version) | 500K | Doubles past 200K-token prompts |
Grok 4.3 / 4.20 variants | $1.25 | $2.50 | 1M | Cheapest general-purpose tier |
Grok Build 0.1 (coding) | $1.00 | $2.00 | 256K | Cheapest overall, coding-specific |
That long-context surcharge matters directly, for any real agent or document-heavy workload. Once a single prompt reaches 200,000 tokens, xAI bills the entire request at double the standard rate. Not just the tokens past the threshold. The whole thing. That’s 4 dollars input and 12 dollars output, per million tokens. A 210,000-token prompt isn’t billed as 200,000 tokens at the normal rate, plus 10,000 at the higher one. The whole request gets the higher rate instead. To compare per-token rates across vendors, see our OpenAI API pricing and Gemini API pricing guides.
How confusing is the current Grok model lineup?
Grok’s model lineup has grown confusing across consumer and API surfaces, since the two don’t always reference the same version. The API’s current flagship is Grok 4.7, and since October 3, 2026, Grok’s Expert and Heavy modes in the consumer apps also run on Grok 4.7, per Fello AI. That keeps the two aligned for now, though it hasn’t always been true in 2026, given how often the lineup has shifted. Grok 5 has still not been released.
Grok 4.3 remains useful for cost-sensitive, large-context work, with a 1 million token context window and the cheapest general-purpose API rate alongside the Grok 4.20 variants. Grok 4.7 makes sense when you need the current flagship’s full capability. For most API workloads under 200,000 tokens of context, Grok 4.7 stays cheap by frontier-model standards, a genuine cost advantage over comparably capable models from other labs.
Image and video generation access varies by tier, a practical distinction worth understanding before assuming every paid plan handles it the same way. Under The X Subscription, AI image and video generation starts at Premium ($30). Plus at $8 includes Grok Imagine access, but not the full video generation features. On the legacy plans, SuperGrok Lite included basic image and video generation at 480p, with clips limited to 6 seconds. Standard SuperGrok removed that cap for images, and SuperGrok Plus added full 1080p video creation, a substantial jump between the 30 dollar and 100 dollar tiers.
This resolution and length gating is worth checking directly against your actual use case before subscribing. Someone planning to use Grok primarily for quick social content might find a lower tier sufficient. Anyone planning more polished video output for actual business use should budget for at least Premium, and likely Super, given the real quality gap between the tiers.
Which Grok models were retired in 2026?
xAI retired several older models entirely on May 15, 2026. That’s a real, meaningful change. Worth knowing before trusting any pricing guide published before that date. Grok 4.1 Fast. Grok 4 Fast. Standard Grok 4. Grok 3. None of them accept independent API traffic anymore. Requests aimed at those old model names now route automatically to Grok 4.3 instead. They’re billed at Grok 4.3’s own rate: 1.25 dollars input, 2.50 dollars output.
Grok Code Fast 1 retired on the same date. It redirects differently, though, landing on Grok Build 0.1 instead. That’s billed at 1.00 dollar input and 2.00 dollars output, with a 256,000-token context window. Not Grok 4.3’s rate. Any application still hardcoded to reference one of these retired model names will keep working. It’s worth updating those references directly, though, to avoid real confusion about which model and rate is actually being billed.
What is Priority Processing and is it worth paying for?
xAI offers a Priority Processing service tier, at exactly double the standard token price. It’s a genuinely different mechanism from a separate, more capable model, though. It’s a scheduling priority only. Same model weights. Just a better position in the request queue, during high-demand periods. Here’s the useful detail. You’re only actually charged the priority rate when the response itself confirms it ran with “service_tier”: “priority” in the returned data.
Requesting priority processing isn’t an unconditional doubling of your bill. It only bills at the higher rate, on the specific requests that actually got prioritized treatment. For latency-sensitive applications, where response speed is the actual product, this tier earns its place. For most everyday use, standard processing at the normal rate handles the workload fine. No premium needed.
Can you trust xAI’s own pricing page?
Here’s a genuinely notable, easy-to-miss fact worth stating plainly. xAI’s own pricing page actively blocks automated verification attempts. Multiple pricing trackers researching this exact topic independently confirm this. This article’s own research hit the same block directly. This means consumer subscription prices circulating across the web, this guide included, trace back to manual verification, or cross-referenced secondary trackers. Not one single, cleanly-scraped source of truth. That distinction matters more in a category where prices genuinely shift as often as this one has throughout 2026. For this update, we checked the x.ai pricing page manually on October 18, 2026, and the prices in this guide match it.
The practical implication is straightforward. Cross-reference multiple current trackers before making a purchasing decision. Confirm directly on x.ai or grok.com immediately before subscribing. Don’t trust any single source, including this one, as a permanently fixed reference. Pricing in this specific category has changed meaningfully, multiple times, within 2026 alone. The October 2026 switch to The X Subscription is the clearest example yet. Our monthly AI Pricing Index tracks these shifts across the major AI tools.
How does Grok’s price compare to ChatGPT, Claude, and Gemini?
Comparing Grok against ChatGPT, Claude and Gemini shows The X Subscription priced on both sides of the 20 dollar standard tier. Plus at $8 matches ChatGPT Go, the cheapest paid ChatGPT plan. Premium at $30 sits 10 dollars above the $20 tier where ChatGPT Plus, Claude Pro and Gemini’s paid plan converge, covered in our broader AI pricing guide. That premium buys real-time X and web data, ad-free X and Cursor coding usage in the same plan. None of the same-priced competitors bundle all of that natively.
Whether that 10-dollar premium is worth paying depends entirely on one thing. Does real-time social and web context actually matter, for your specific use case? That single question does more to settle the decision than any broader feature comparison chart could. For pure writing, coding, or general knowledge work, the 20-dollar competitors deliver comparable core capability, honestly. For anything requiring live awareness of what’s happening on X specifically, or genuinely current web events, Grok’s distinctive access justifies the gap directly.

What real credentials and compliance does Grok offer?
xAI lists real security and compliance credentials on the free tier itself, a genuinely notable detail most competitors reserve for paid enterprise plans specifically. Real-time web and X search, voice mode, Connectors, and SOC 2 Type I and II compliance all appear on Grok’s free tier documentation. That’s a real signal xAI treats data handling as a selling point across the entire lineup, not just its priciest plans.
For business buyers specifically evaluating Grok against competitors that gate compliance credentials behind enterprise-tier contracts, this matters more than it might seem at first glance, since it lowers the real barrier to a serious pilot deployment. It’s still worth confirming current compliance scope directly with xAI for any deployment involving regulated data specifically, since published credentials on a pricing page don’t substitute for a full compliance review before an actual enterprise deployment.
What are the real alternatives to Grok at this price point?
For anyone evaluating Grok against real alternatives rather than assuming it’s the only option, several other AI assistants compete directly at similar or adjacent price points. ChatGPT, Claude, and Gemini all cluster around the same 20 dollar standard tier, covered in the pricing comparison above. Perplexity offers a similar 20 dollar tier built more specifically around cited search results than Grok’s broader real-time X integration. For a head-to-head breakdown, see our Grok vs ChatGPT comparison and SuperGrok vs ChatGPT Plus guide.
The real decision point isn’t whether Grok is objectively better or worse than these alternatives overall, since each genuinely wins on different specific dimensions depending on the exact task at hand. It’s whether Grok’s distinctive real-time X and web access, the actual reason for its premium over same-tier competitors, matters enough for your specific use case to justify paying more for a capability the cheaper alternatives don’t offer natively.
How much does Grok Business cost for teams?
Grok’s team plan is now called Teams, and it starts at $30 per seat per month. Under The X Subscription, organizations buy Premium, Super or Ultra seats at the same per-seat prices as individuals, with SSO, admin controls, consolidated billing, usage analytics and SOC 2 compliance, per Tech My Money. The previous team plan, SuperGrok Business, cost 30 dollars per seat monthly, or 25 dollars on annual billing.
For a small team, the $30 Teams seat costs the same as an individual Premium plan, which suggests the real value is centralized billing and team management, not a different usage allowance. Each seat also includes Cursor coding usage, which SpaceXAI says is more than older Cursor Teams plans offered. Enterprise pricing is custom and unpublished. Organizations with complex compliance or deployment needs should confirm current enterprise terms directly with SpaceXAI.

Grok Premium Team Pricing (Oct 2026)
Can you switch Grok plans easily?
Switching between tiers works flexibly in both directions, worth knowing before overcommitting to a higher tier out of caution. Upgrades take effect immediately, with no lock-in beyond your current billing cycle, and you can cancel any plan at least 24 hours before renewal to avoid the next charge. Existing SuperGrok, Cursor and X Premium subscribers can move to The X Subscription through a switch option in their billing settings, which comes with a prorated refund for the old plan. Annual subscribers should check SpaceXAI’s current refund policy before assuming a mid-year change returns a prorated credit.
This flexibility means starting with a lower tier and upgrading only once its specific limits genuinely start blocking real work is a reasonable, low-risk approach, rather than guessing at future usage and overpaying for headroom you might never actually need. The annual discount specifically only makes sense once you’re confident about which tier fits your actual usage pattern, since locking into a full year at the wrong tier forfeits the flexibility monthly billing provides.
What’s the fastest way to check if a Grok pricing source is current?
A quick reference for anyone comparing this year’s changes against older notes: five shifts define Grok’s pricing in 2026, and mixing them up causes most of the outdated-guide problems online. The retirement of four API models on May 15. The rebrand to SpaceXAI in mid-2026. The addition of SuperGrok Plus in August. Grok 4.7 replacing Grok 4.6 as the flagship on September 21. And the biggest one: The X Subscription replacing SuperGrok for new customers on October 12.
Any guide or screenshot dated before May 2026 is unreliable for the API model lineup. Anything before September 21 lists the wrong flagship model. Anything dated before October 12, 2026 is unreliable for consumer plans, since it will list SuperGrok plans that new customers can no longer buy. This timeline is the fastest way to check whether a source is current.
Which Grok plan should you actually get?
Most people evaluating Grok pricing land on one of a few practical answers once they map their usage against the new lineup. For casual, occasional use, the free tier shows what Grok does differently before you spend anything. If you mainly use X and want a little more Grok, Plus at $8 is the cheapest step up. For regular daily use, Premium at $30 is the plan most people should buy. It’s the tier SpaceXAI marks “Most popular,” and the cheapest one with Grok Bot and video generation.
For heavy, sustained use, especially video generation, coding in Cursor or compute-intensive reasoning, Super at $100 or Ultra at $200 become worth the jump, once the lower tier’s limits start interfering with real work, not before. If you already pay for SuperGrok, compare your current plan’s limits with the matching new tier before switching, since you can keep your old plan for now. Developers building applications should ignore the consumer ladder entirely and budget for API costs separately, checking per-model rates against their workload’s context length and volume.
Conclusion
Grok’s pricing changed shape twice in 2026. SuperGrok Plus launched at $100 a month in August, and then on October 12, The X Subscription replaced SuperGrok for new customers with five tiers from free to $200 a month, bundling Grok, Cursor and X Premium. Existing SuperGrok subscribers can keep their plans for now. On the API side, Grok 4.7 is the flagship at $2 per million input tokens and $6 per million output tokens. With prices changing this often, confirm current rates on x.ai or grok.com before you subscribe.
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Frequently Asked Questions (FAQ)
How much does Grok cost in 2026?
Since October 12, 2026, new customers buy Grok through The X Subscription: Free, Plus at $8 a month, Premium at $30, Super at $100 and Ultra at $200. Each tier bundles Grok, Cursor and X Premium features. Existing subscribers can keep legacy plans like SuperGrok ($30) and SuperGrok Heavy ($300). Teams start at $30 per seat.
What is The X Subscription?
The X Subscription is SpaceXAI’s all-in-one plan, launched October 12, 2026, combining Grok, the Cursor coding tool and X Premium in one subscription with a shared weekly usage pool. It has five tiers, from free to $200 a month. Premium at $30 is the cheapest tier with Grok Bot and video generation.
Can you still buy SuperGrok?
Not as a new customer. Since October 12, 2026, SpaceXAI no longer sells standalone SuperGrok, Cursor or X Premium plans to new customers. Existing SuperGrok subscribers keep their plan, price and features for now, and can switch to The X Subscription with a prorated refund.
What is SuperGrok Plus and when did it launch?
SuperGrok Plus launched in August 2026 at $100 a month, between standard SuperGrok ($30) and SuperGrok Heavy ($300), with 1080p video, higher usage limits and priority access. Since October 12, 2026, new customers can no longer buy it. Its closest replacement is Super at $100 in The X Subscription.
How much does the Grok API cost?
Grok 4.7, the current flagship released September 21, 2026, costs $2.00 per million input tokens and $6.00 per million output tokens for prompts under 200,000 tokens, doubling to $4/$12 past that threshold. A faster version costs $4/$12. Grok 4.3 is the cheapest general-purpose model at $1.25/$2.50, and Grok Build 0.1 costs $1.00/$2.00 for coding.
Which Grok models were retired in 2026?
xAI retired Grok 4.1 Fast, Grok 4 Fast, standard Grok 4, and Grok 3 on May 15, 2026. Requests to those model names now route automatically to Grok 4.3, billed at its rate. Grok Code Fast 1 retired the same day but redirects to Grok Build 0.1 instead, at a different rate with a 256K context window.
Is Grok’s pricing page reliable to check directly?
xAI’s own pricing page actively blocks automated verification attempts, a limitation independently confirmed by multiple pricing trackers and encountered directly in researching this guide. Consumer prices circulating online, including in this guide, trace back to manual checks and cross-referenced trackers rather than one clean source. Confirm directly on x.ai or grok.com immediately before subscribing.
Grok AI Statistics 2026
Grok’s users, revenue, market share and the SpaceX merger.
What Is SuperGrok?
What SuperGrok included, for existing subscribers.
SuperGrok vs ChatGPT Plus
How Grok’s paid plan compares with ChatGPT’s.
What Is xAI?
The company behind Grok, now SpaceXAI.
What Is Grok 4?
The Grok 4 model family explained.
Grok vs ChatGPT
A full head-to-head comparison.
Grok vs Claude
How Grok stacks up against Claude.
AI Pricing Guide 2026
ChatGPT, Claude, Gemini and Grok prices compared.
AI Pricing Index
Monthly tracking of chatbot plans, API rates and seat prices.
OpenAI API Pricing
What every GPT-6 model costs per token.
Gemini API Pricing
Every Gemini model and the free tier.
By Sameer Khan
This article was AI-assisted, then reviewed by Sameer Khan before publishing.
Sameer Khan is the founder of AI Business Weekly. He has a background in research and advisory, working with HR leaders and executives across Canadian public-sector and enterprise organizations on research and AI adoption. He holds an MBA from the Ted Rogers School of Management and has spent nearly a decade in B2B sales across SaaS, research and advisory, and AI. Connect on LinkedIn.
