Zocks raised $45 million in Series B funding co-led by Lightspeed Venture Partners and QED Investors with participation from Illuminate Financial and all existing investors including Motive Partners, Expanse Venture Partners, Entrée Capital, and 14Peaks Capital. The round brings total funding to $65 million following its $13.8 million Series A in March 2025, positioning the privacy-first AI platform to expand from administrative automation into agentic AI capabilities that identify revenue-generating opportunities across advisors' entire books of business.
Founded in 2022 by CEO Mark Gilbert, Zocks converts advisor-client conversations into structured data with two-way integrations across advisors' entire technology stacks. The platform syncs with CRM tools, financial planning systems, tax software, and portfolio management platforms to automate workflows including client onboarding, account openings, meeting preparation and follow-ups, and document processing. Advisors currently save over 10 hours weekly on administrative tasks as the system pulls details from meetings and emails directly into connected systems.
More than 5,000 financial firms now use Zocks to transform unstructured conversations into actionable insights with industry-leading accuracy. Enterprise customers include Ameritas, Carson Group, Kestra Financial, and Osaic. Shannon Spotswood, CEO of RFG Advisory, emphasized Zocks stands apart through deep understanding of both technology and the advisory profession, solving real problems from eliminating operational bottlenecks to surfacing previously inaccessible insights while maintaining advisor independence.
The new funding will accelerate development of agentic AI capabilities that shift Zocks from efficiency tool to strategic intelligence system. Advisors will query the platform to identify specific opportunities such as families lacking college savings plans, clients with old 401(k) assets held outside management, or households approaching required minimum distribution age. The system then suggests next-best actions based on past conversations and connected data, allowing advisors to complete recommended steps with minimal manual intervention.
Gilbert framed the expansion as response to rapidly advancing AI and changing client expectations. Clients increasingly demand highly personalized service where advisors anticipate needs rather than react to requests. Zocks now functions as both a system of work for individual advisors and a system of insight for advisors and firms, aggregating data and intelligence to identify revenue-producing activities while guiding advisors toward more personalized and proactive client engagement across their entire practice.
The timing addresses a critical capacity challenge in financial services, with a projected shortage of 100,000 advisors by 2034 despite increasing AI adoption. Recent integrations with planning providers eMoney and RightCapital, plus tools like PreciseFP and Holistiplan, enable advisors to move from client conversations to completed plans with reduced manual data entry. Gilbert told InvestmentNews the company's differentiation comes from interconnecting multiple systems rather than building for a single platform like CRM or meeting applications.
Arif Janmohamed, partner at Lightspeed which led Zocks' seed round in 2024, highlighted exceptional velocity in building a comprehensive AI platform addressing the full spectrum of advisor workflows. He credited the company's product-first culture, native AI architecture, and integration depth as clear advantages in capturing a substantial market opportunity. Lightspeed has backed Zocks since inception and co-led the Series B, demonstrating sustained conviction in the company's trajectory.
Additional investments will scale enterprise capabilities through expanded integrations, enhanced security features, and strengthened compliance infrastructure. The platform's privacy-first architecture addresses advisor concerns about client data handling, with conversation analysis occurring without recording capabilities to maintain confidentiality while extracting structured information.
The funding comes as advisory firms navigate AI adoption tensions. Advisor360's latest Connected Wealth Report found 74 percent of advisors report generative AI already helps their practice, but only 3 percent trust AI-generated financial recommendations. Zocks positions itself between full automation and traditional manual workflows, augmenting advisor capabilities rather than replacing human judgment in client relationships and complex planning decisions.
